Can there really be 'latin spirit in every one'?

With this Formentor, the story of the CUPRA brand has at last begun in earnest. 

 

It's difficult to forge your own identity when you've spent most of your time helping to define performance models from another brand, in this case SEAT. 

But with this car, the whole 'Iberian Alfa Romeo' thing starts to make some sort of sense. 

 

The Formentor is (potentially) fast, practical, interesting to look at and, for the time being anyway, you might even think it to be a touch exotic. 

 

Whether you actually get what's been promised here - essentially a Porsche Macan, a BMW X4 or a Mercedes GLC Coupe distilled down into something more affordable - is a judgement you might actually rather enjoy making. 

 

We're not quite convinced, but we have seen enough to feel hopeful about the CUPRA brand's future. 

 

Can there really be 'latin spirit in every one'? 

 

If the marque can deliver that, there's a place for it in the market.